Cookie Policy
Version 1.1 · Issued 16 October 2026
This Cookie Policy explains how cookies and similar technologies are used on the Bities website. Bities Ltd (Bities, we or us) operates the website. Our business and contact details are set out in Company Information and Contact Details. Our Privacy Policy explains how we process personal data and what rights you have.
1. What cookies are and why we use them
1.1 Cookies and browser storage save information on your device. We use them for two purposes only:
- Necessary storage supports a function you have requested, such as remembering your cookie choice.
- Optional analytics helps us understand how the website is used. It is used only if you give consent.
2. Cookies and storage we use
| Purpose | Category | Provider | Name | Duration |
|---|---|---|---|---|
| Consent preference | Necessary | Bities | bities_cookie_choice | Up to six months |
| Visitor identifier | Optional analytics | Google Analytics 4 | _ga | Up to two years, subject to configuration and browser limits |
| Session information | Optional analytics | Google Analytics 4 | _ga_<identifier> | Up to two years, subject to configuration and browser limits |
3. Analytics information
3.1 If you give permission, Google Analytics 4 (GA4) may receive page views, visit activity, traffic sources, approximate region, device and browser details, and interaction events. We use this information to understand website performance.
3.2 The expiry date of a cookie is separate from the period for which analytics records are kept.
3.3 Google’s privacy information is available at policies.google.com/privacy (opens in a new tab) and policies.google.com/technologies/partner-sites (opens in a new tab).
4. Your choice
4.1 Optional GA4 analytics stays off until you consent. The accept option permits optional analytics. The reject option declines it. If you choose neither, we treat that as no consent.
4.2 Necessary preference storage may remain active so that we can remember your instruction.
4.3 You can change your choice at any time through the cookie controls on the website.
4.4 If you withdraw consent, we stop optional GA4 tracking from that point and remove Bities-domain GA4 cookies where technically possible. Withdrawal does not automatically erase data we have already collected lawfully. If you want to exercise your rights over that data, contact us using the details in Company Information and Contact Details.
4.5 You can also delete or block cookies in your browser settings. Doing so may remove your saved preference, and the consent request may then appear again.
4.6 You do not need to accept optional analytics to browse the website.
5. Changes to this policy
5.1 We update this policy when the technologies we use, or their purposes, change.
5.2 Updating this page does not activate any optional technology that requires your consent. We will ask for your consent first.
6. Contact
6.1 If you have a question about this policy, contact us using the details in Company Information and Contact Details.